Product marketing involves understanding the product’s target audience and using strategic positioning and messaging to boost revenue and demand for the product. Online marketing, also known as internet marketing or web advertising, is a form of marketing that uses the internet to deliver promotional messages to customers through digital channels such as search engines, email, websites, and social media. To Market products online, you need to elicit an emotional response from your customers. You can do this by adding scarcity and urgency tactics on your store such as countdown timers, showcasing limited quantities and having flash sales. Doing this, will help encourage store visitors to buy right now.